Mahindra has launched its flagship Electric Origin SUVs, the BE 6e and XEV 9e, rewriting the rules of electric mobility. Built on the revolutionary INGLO architecture and powered by MAIA, the fastest automotive AI, these vehicles represent Mahindra’s vision of “Unlimit India”—where Indian innovation sets new global standards. The introductory prices for the BE 6e and XEV 9e were unveiled at their Global Premiere today.
Building a Lifestyle Brand
Mahindra’s strategy goes beyond just cars—it’s about creating a lifestyle brand. The BE 6e, designed for explorers and achievers, offers sporty, performance-driven appeal. It embodies adventure and precision. On the other hand, the XEV 9e is about luxury, combining refined elegance with cutting-edge features. Both vehicles offer an unmatched driving experience with class-leading range, intelligent dynamics, and state-of-the-art safety.
Heartcore Design Philosophy
Both the BE 6e and XEV 9e follow Mahindra’s Heartcore Design philosophy, forming an emotional connection with owners. These vehicles feature bold exteriors and meticulously designed interiors. The BE 6e boasts a dynamic silhouette, while the XEV 9e exudes sophistication with a suave SUV coupe design, blending luxury and performance seamlessly.
Powered by Innovation
The BE 6e and XEV 9e set new benchmarks with cutting-edge technology:
- Certified Range: BE 6e offers 682 km and XEV 9e offers 656 km with advanced LFP battery packs.
- Power: A 79 kWh battery provides up to 210 kW power.
- Acceleration: Both SUVs go from 0 to 100 km/h in under 7 seconds.
- Fast Charging: 20-80% charge in under 20 minutes with a 175 kW charger.
- Advanced Suspension & Tech: Features intelligent semi-active dampers, brake-by-wire, and high-power steering with variable gear ratio.
MAIA: The Fastest Automotive AI
At the heart of these vehicles is MAIA—Mahindra’s Artificial Intelligence Architecture, the fastest in the automotive world. Powered by the Qualcomm Snapdragon 8295 chipset, the BE 6e and XEV 9e have over 80 billion transistors and 130+ million lines of code, ensuring the latest in software and performance. Real-time connectivity is enhanced through Wi-Fi 6.0, Bluetooth 5.2, and 5G support, along with over-the-air updates.
Hero Features
- XEV 9e: Cinemascope with three 31.24 cm screens for an immersive experience.
- BE 6e: Race-ready digital cockpit with VisionX augmented-reality HUD.
- Sound: 16-speaker Harman Kardon system with Dolby Atmos.
- ADAS Level 2+: Advanced safety with 5 radars and 1 vision camera for real-time hazard detection.
- Driver Monitoring: EyeDentity monitors driver fatigue and allows for video calls.
- Autopark: Remote-controlled parking with 12 ultrasonic sensors for easy parking in tight spaces.
Investment and Launch Timeline
Mahindra has committed ₹4500 Crore towards the F22-F27 cycle, covering powertrain development, tech integration, and manufacturing expansion. The BE 6e and XEV 9e will be rolled out in January 2025, with deliveries expected by March 2025.
Redefining Ownership Experience
Mahindra aims to provide an unmatched ownership experience with:
- 500 specialists offering pre-purchase experiences.
- 400+ tech experts to ensure seamless customer support.
- CHARGE.IN, a dedicated charging vertical with over 350 experts.
Social Media and Updates
Stay connected with the Mahindra Electric Origin SUVs on social media for the latest updates:
- Website: mahindraelectricsuv.com
- Instagram: @mahindraelectricsuvs
- Twitter (X): @mahindraeSUVs
- YouTube: @mahindraelectricsuvs
- Facebook: @mahindraelectricoriginsuvs
- Hashtags: #UnlimitIndia #XEV9e #BE6e #MahindraElectricOriginSUVs
About Mahindra
Founded in 1945, Mahindra Group is one of the largest multinational federations with over 260,000 employees. It leads in sectors like farm equipment, utility SUVs, IT, and financial services, while also pioneering in renewable energy, agriculture, and more. Mahindra focuses on sustainable growth and improving lives globally.
For more information, visit mahindra.com
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